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代写英国essay范文精选(市场营销方向)

2017-11-01 16:05:04    Tag:代写英国论文essay范文    点击联系客服: 客服:Damien
        英国商科留学生遇到的essay类型包括市场营销、企业文化建设、财务管理、人力资源管理、金融等等,其中市场营销是最常见。因为对于企业来说,效益才是命脉,而营销对于效益的影响是最直接有效的。也正因为如此,国外导师会重视对学生营销能力的培养,自然也会留很多关于“营销”的essay。市场营销类的essay更重视创造力,学生要把握热点,大胆创新,才会得到导师的认可。下面精选了两篇优秀essay范文,希望会对大家有所帮助。

范文1:The essence of modern marketing
这篇论文讨论了现代市场营销的本质。随着经济的发展,现代市场营销的方式也有了一定的变化。市场营销是企业发展和获取利润的重要途径,而市场营销的本质就是为客户创造价值,满足他们的需求,为企业创造利润。只要认识到市场营销的本质,才能为企业建立起自己的营销理念。
In recent years, as China's economy continues to develop and progress, market economy mechanisms involved in different aspects of society will be. Especially in some commercial marketing, the use of more full and universal, and thus also to traditional marketing methods as well as our country there have been some changes in thinking, a very critical part of the marketing business model, which not only help to a certain extent achieve great development of social productive forces, but also of great value in terms of performance and other such employment. Of course, it also has a very important stage in the value of promoting China's economic development, deepen it for a full analysis of marketing theory, have very far-reaching significance and value. However, different from the current aspects and experts in the field of marketing and for no clear knowledge and understanding, the most important factor is that the concepts and forms part of a continuous process of change, it will be largely social ideology and the impact of specific developments and so on.
 
In which the inner meaning of modern marketing, due to the complexity of current social aspects and diversity, marketing concepts and other ideas change rapidly, so for the specific nature of marketing is not very clear meaning, different experts have different views but to strengthen the research and analysis for the marketing of its nature, can not only expand their theoretical knowledge to a large extent, but also from another dimension to the business of marketing-related decision-making to make full theoretical groundwork, so to deepen its the nature of the research, has a very important and far-reaching impact. This paper will be the essence of modern marketing systems analysis, discussed in detail and the presence of modern marketing problems, the last on this basis, reveal the important role of modern marketing nature of the market.
 
Present different aspects and areas for different perspectives and marketing defective nature of the market, to a large extent gradually affected people fully understanding and awareness of its nature, will eventually jeopardize the stable and healthy development of marketing a certain level. First, the nature of the basic product or service is the distribution process, which in the marketing theory, have some representation, while in the present society also has some influence.
 
Simple explanation is the essence of marketing is to focus on the production and marketing process, understanding of the marketing process is to manufacture and simple sales process of the product, and not to pay attention to the specific needs of the market, supply and demand is not heavy production demands inevitable, resulting in serious blind marketing activities, the market oversupply or other chaos occurs, resulting in a tremendous waste of productive forces, is not conducive to the normal operation of the market order; second, the marketing is considered one of the functions of enterprises, which is a common one-sided understanding. If this understanding has certain development, also it exists only joined the service as well as ideological connotation and cultural values of the market will want to pass these microscopic content. These companies always marketing as a sales plan to carry out, not understanding a single comprehensive results in an overall deviation in behavior. Definitions appear in the last century the United States, although there is some expanded content and rich, but also with science, but do not actually reveal the essence of the meaning of comprehensive nor systematic.
 
Marketing is the foundation of modern enterprise development and achieve economic benefits, but also enterprises get the most important path. Enterprise value, operating profit achieved by the vast majority of marketing to achieve and complete. For competition and the development of enterprises, the inherent nature of modern marketing systematic research has a very important concept, that is the core concept, and have a good guide utility, regardless of firm size, how abundant capital, the creation process will the formation of a core philosophy, of course, the formation process is a combination of many factors in the process of establishing formed, not necessarily the will of the managers for the transfer, this idea can give all marketing behavior play a guiding role. Which it includes both the core objectives of the company, but also including the core value of the business.
 
Definition refers to the core objectives and core values: "The core goal is not just to pursue the interests of the target company, also including future development, personal growth and development of the employees and how to promote social development objectives", "core value that is all business staff in order to achieve common goals, unanimously approved the concept of corporate culture and values. "It can be seen that the close link between nature and the core concept of modern marketing enterprises, put it another way, to some extent, modern marketing on one of the core is the notion that the core objective of the regularity of guidance is a method of establishing identity combined with the core values of looking for direction.
 
The way businesses in the actual development, to achieve along the way the ultimate benefit, you need to constantly optimize the internal structure to adapt to the core values and goals, and actively change the development concept of service to achieve the core objectives of improvement and innovation development, in the final analysis, achieve sustainable development itself. Also need to mention that also need to consider the issue of social benefits, due to the development of enterprises also need to somehow play a role in promoting social progress, the essence of marketing not only focus on the business itself or individual managers it should also be reflected in the construction of ecological Wen Ming.
 
Modern marketing is already beyond the scope of products, technologies and services, and in the standard of living and a new way had to accomplish something, the audience would like both companies marketing active, healthy lifestyle, as well as responsibility for the development of relevant standards and establishment, in particular have very far-reaching impact on people's lifestyle and philosophy for the current vagaries of society, a more in-depth exchanges of the world, different cultures and other factors will to a large extent, so companies at this stage in the process must be entrusted with the task of developing a new standard of living and preparers, the use of marketing ideas so that more people recognized and accepted rational, scientific way of life; enterprises are the main perpetrators of marketing activities, while consumers themselves are factors which have a far-reaching influence, the market is a bridge between the two is mutual, enterprises in order to better promote their own development and progress, we must effectively adjust and optimize the organizational structure, and actively comply with the current social and economic development vigorously promote low-carbon, green building a circular development model, to achieve Sustainable development of enterprises, and ultimately contribute their efforts for the progress of society.
 
Reveal the essence of modern marketing is not only reasonable explanation for its substantive, but also allows more people to its essence have a clear understanding with the understanding that it also has user-friendly features, while revealing its nature, not only to emphasize the importance of its social goals, individual goals and personal contempt, which is essentially in the nature of modern marketing, to achieve the goal of rich and diverse, so that its meaning is greatly expanded. Modern marketing ideas and patterns in the market, not the blind pursuit of satisfying consumer psychological and physiological needs, more importantly, its long-term interests to comply with the needs of future social development, maintaining social development. Circular economy, one of modern marketing, by its very nature, it can not only enrich people's lives, people's lives and create a more suitable new standard, which is to promote healthy and sustainable development of society, but also have a positive effect.
 
The nature of modern marketing and reveal a precise definition, can provide a positive reference for the establishment of the theory and the concept of corporate marketing. Every business, regardless of their size, whether strong capital, its development and growth process will naturally form their own core values and ideas, which usually includes two aspects: First, the fundamental purpose; the second is the core value. The former is the removal of the enterprise to pursue interests outside the capital, which is the ultimate goal, which is the core value of enterprise development guidelines. Distinguished Professor of Economics James Collins and Jerry Bole Si, once relevant research on US 20 well-known companies have done, it found that the reason why these companies can do bigger and stronger, and can maintain long-term industry-leading status, its important reason is that each company has its own core philosophy, not the ultimate goal of their business for profit, but the pursuit of circular economy, create a new standard of living for the people, to lead the progress of human society, to achieve human society sustainable development. While more than the enterprise's core philosophy, which essentially contains the essence of modern marketing, and thus the essence of marketing, is the formation of self-worth and core business philosophy, an important theoretical reference for corporate strategic development goals.
 
For corporate decision-making in terms of marketing activities, with a touchstone of utility. Corporate marketing activities, the impact of many factors, most of which factors need to be considered is that the marketing campaign can bring certain economic and social benefits, its ability to lead the people to build a new standard of living, human society can be achieved healthy and sustainable development. Enterprise exists, is therefore of human society in the development process, need it, but it is also the essence of modern marketing, have a good indication of the function. With the growing importance of their own living environment of people in order to better survive and improve quality of life, protection of ecological awareness is also rising, and in the corporate marketing activities, the company is in the production process, more attention its green, environmental protection, focusing on efficient use of resources, people in life have a greater emphasis on low-carbon life, green consumption, which essentially reflects the essence of marketing is a good modern market.
 
The nature of modern marketing, but also provides a good basis for the company's marketing activities. As a renowned telecom companies, which, after revealing the essence of modern marketing market, and to make full use of the essential connotation of corporate marketing activities, its financial statements show last year, its operating income compared to the previous year and profit growth, in excess of 1 %, its operating income reached 324.4 billion yuan, an increase of nearly one percentage point, while its newly developed business marketing activities, has also made remarkable achievements, compared to the same period improved by nearly 5%.
 
Reveal the essence of modern marketing, the market can provide new vision and new ideas for the business. Modern marketing, by its very nature also reveals the global market integration, in the current world, this trend has begun to emerge, advances in technology, marketing campaign can make no dead spread around the world, regardless of the consumer body place where, can get their desired products and services, world-renowned companies such as Microsoft and Intel, are found from the nature of modern marketing, and move faster to achieve global integration of products and services, not only for the creation of huge economic benefits, but also makes use of its products and recognized worldwide, which reveals the essence of marketing is the modern market, the enterprise market to provide new vision, so that it can be focused in the global competition.
 
In addition, reveal the inherent nature of marketing, but also provide new ideas for the development of enterprise development strategy, can be seen, the enterprise, the final goal is to achieve sustainable development, and its strategic marketing objectives, it is to achieve its own sustainable development while in the whole marketing campaign, which revolves around creating new standards for people living, promote healthy and sustainable development of human society as the center, by its very nature, companies can more clearly its strategic direction and marketing ideas, namely that marketing ideas is to achieve circular economy, sustainable human development.
 
All in all, the essence of the meaning of modern marketing variety, not only leading the new standard of human life, while its advocates the development of recycling economy, to promote the healthy and sustainable development of human society, but also has a positive meaning. In addition, marketing reveal the nature of the modern market, a good marketing idea for the formation of the enterprise, decision-making marketing activities, as well as providing market new vision and new ideas, but also has far-reaching significance. Therefore, to increase research on the nature of modern marketing, the market has a positive meaning.
 
范文2:Marketing Mix of a Fitness Center targeting
做促销是企业最重要的事情之一。在启动阶段,健身中心的收费要比邻近的设施要少,以吸引更多客户。然后,随着客户群体的稳定,中心应提供会员卡让他们留下来。会员卡还应包括带来朋友的便宜价格的优惠,以及向中心介绍新客户的介绍费。这个想法是引入更多的新客户,并尽可能长时间保持。
Although marketing mix of 4Ps was introduced in 1960, it is still used to help business to make out their plans. To say it more specifically, it should include four categories in the framework: product, price, place, and promotion.
 
This imaginary fitness center of mine is targeting the group of people who want to lose weight. Therefore, everything in its business plan should focus on “Losing it”.
 
Product
All the training products should satisfy the clients’ need to lose weight. The center needs to bear in mind what the customer want from the fitness products. First, general classes should design to help participants to lose weight bit by bit. Next, there should be a personalized timetable or “Losing it” procedure for each of the customers. All their training and weight reducing outcomes are closely monitored, and their timetables are then changed accordingly. Last, but not least, for those who have special needs, the fitness center should also provide them personal trainers who conduct one-to-one classes, and advise on individual basis.
 
Price
The price should reflect the value of the product to the buyer. The price should be based on market average of similar products in order not to lose foot in the fierce competition. General class clients should pay less than personal class takers. For those who take personal classes, they would have less price elasticity, and enjoy the benefit of one-to-one comfort -ability. Therefore, it is OK for the center to add more value to the private training sessions.
 
Place
The fitness center should locate near a relatively well-off community. Professionals are more likely to watch out for their weight than the others after work or during weekends. Or, a second best option would be located near college or universities, where people notice their weight and have time to go to gyms.
 
Promotion
Promotion is one of the most important things for a business. At the start-up stage, the fitness center should charge less for customers than the nearby facilities to attract more clients. Then as the customer group stabilizes, the center should offer loyalty cards to make them stay. The loyalty cards should also include benefits of cheaper price when bringing along a friend, and introduction fee for introducing a new customer to the center. The idea is to bring in more new customers and keep them as long as possible. The form of promotion must be versatile. There should be ads at every accessible place. Internet ads should be seen from local forum, twitter, and Facebook. Paper ads should be seen in the nearby communities, and also outside the walls of the fitness center. Also, ads in nearby transportation points and coffee rooms are also effective based on the nature of this product. 
 

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